March 17th, 2010
Search engines are one of the most important and frequently used tools for finding information on the World Wide Web. However, each search engine is unique and has its own set of rules for optimizing search results.
Search Engine Optimization (SEO) is a critical consideration when trying to optimize a website’s visibility. After all, a website has no value if no one can find it. Unfortunately there is no single formula or equation to ensure that a website will rank well in a list of search results. There are too many variables to consider in designing a strong optimization strategy such as Meta tags, index pages, and links. However, by employing a basic set of principles for web content that will be discussed further on, a website’s visibility can be greatly increased on a search engine.
Posted in Uncategorized | 5 Comments »
March 13th, 2010
Mobile Web use is increasing with the new generations of exciting mobile devices. Designing Mobile Websites is all about creating a satisfactory user experience when limited to a small screen and awkward input.
Do you really need a Mobile Website? I would say, “Identify your market”. If you think that the market segment you are targeting are mobile users or the kind of product or service needs mobile browsing, then mobile website is an answer for you. The great example for a mobile website is “Google Maps”.
http://www.google.com/mobile/maps/
For obvious reasons, one would use Google Maps more when they are on move. Here the mobile website for Google Maps is the answer.
Same goes for http://wapedia.mobi/en/, Mobile Encyclopedia
Posted in Mobile Websites | 36 Comments »
February 28th, 2010
Viral Internet Marketing assumes that if an advertisement reaches a “susceptible” user, and that user accepts the idea, that user will become “infected” and will then go on to share the idea with others, ultimately “infecting them,” in the viral analogy’s terms. As long as each infected user shares the idea with more than one susceptible user on average, the number of infected users will grow exponentially in an epidemic manner.
Thus, Viral Internet Marketing campaign is bound to be successful.
Posted in Internet Marketing | 58 Comments »
February 28th, 2010
Internet marketing ties together creative and technical aspects of the Internet, which include, design, development, advertising, and sales.
Internet marketing involves placement of digital media along several stages of the customer engagement cycle involving:
Search Engine Marketing (SEM),
Search Engine Optimization (SEO)
Online Advertising
E-mail marketing
Social Media Marketing and other Web 2.0 strategies
In order to achieve the maximum and most beneficial results, Internet Marketing needs to be carefully planned and executed as an integrated project.
Since technology is a science, all by itself it cannot reduce the problems or even deliver on the many challenges dictated by today’s competitive market forces. To be truly powerful and effective, any serious Internet Marketing program today requires a full and complete understanding of an industry’s marketing goals, the client’s needs and the true nature and habits of its target audience.
Posted in Internet Marketing | 3 Comments »