Search engines are one of the most important and frequently used tools for finding information on the World Wide Web. However, each search engine is unique and has its own set of rules for optimizing search results.

Search Engine Optimization (SEO) is a critical consideration when trying to optimize a website’s visibility. After all, a website has no value if no one can find it. Unfortunately there is no single formula or equation to ensure that a website will rank well in a list of search results. There are too many variables to consider in designing a strong optimization strategy such as Meta tags, index pages, and links. However, by employing a basic set of principles for web content that will be discussed further on, a website’s visibility can be greatly increased on a search engine.