Internet marketing is an Art as well as a Science

Internet marketing ties together creative and technical aspects of the Internet, which include, design, development, advertising, and sales.

Internet marketing involves placement of digital media along several stages of the customer engagement cycle involving:

  • Search Engine Marketing (SEM),
  • Search Engine Optimization (SEO)
  • Online Advertising
  • E-mail marketing
  • Social Media Marketing and other Web 2.0 strategies

In order to achieve the maximum and most beneficial results, Internet Marketing needs to be carefully planned and executed as an integrated project.

Since technology is a science, all by itself it cannot reduce the problems or even deliver on the many challenges dictated by today’s competitive market forces. To be truly powerful and effective, any serious Internet Marketing program today requires a full and complete understanding of an industry’s marketing goals, the client’s needs and the true nature and habits of its target audience.