Viral Internet Marketing

Viral Internet Marketing assumes that if an advertisement reaches a “susceptible” user, and that user accepts the idea, that user will become “infected” and will then go on to share the idea with others, ultimately “infecting them,” in the viral analogy’s terms. As long as each infected user shares the idea with more than one susceptible user on average, the number of infected users will grow exponentially in an epidemic manner.

Thus, Viral Internet Marketing campaign is bound to be successful.